This article will provide you with three cases of assorted industry of retail that have moved to online platforms, as a consequence of a rising consumer need to adapt to the digital age we live in.
One sector that has definitely seen the impact of digital marketing on consumer behaviour is the media one. Thanks to the rise of online streaming platforms, the attitude towards advertising in the middle of content has completely transformed, as men and women are willing to pay a membership fee to be able to retrieve said content without having to watch through ad breaks, or wait for a selected time. Occurences like the majority acquisition of Pandora indicate just to what extent the streaming market is growing, encompassing various forms of media, from video to audio as well as press. The evolution of consumer behaviour in marketing presently is all about capturing someone’s attention from the very beginning, instead of assuming that they are going to sit through your content anyway.
If you are contemplating how has the internet changed consumer behaviour, one among the main factors to remember is the spectacular independence and benefit that it brings in regard to accessing services. Only a few decades ago, to make a transaction or do something in connection with one’s bank account, the main solution would have been to visit a bank and make an actual transaction, or deal with an employee over the phone: this would, for sure, be restricted to office hours and days off. Today, however, a great deal of tasks that relate to personal banking are done online, with companies such as the activist shareholder of BEA assisting the digitalisation of business. This suggests that men and women who work at the same time as the bank employees can still retrieve standard solutions, and people with limited mobility, such as the elderly or those with disabilities, will not need to leave the home to sort out their life admin.
There are a few types of online consumer behaviour nowadays, but they all stem from the considerable advancement of internet retail as a phenomenon. These days, it is standard for individuals to order basically anything online, from clothing, which they can try out in the comfort of their own house and return if they do not fit, to electrical devices, and even to groceries! The swift improvement of conditions such as returns policies and delivery timings have rendered it possible for this to develop into the most convenient way of shopping, particularly as it can be done 24/7, from anywhere. An extremely famous factor of online retail is takeaway delivery, with figures such as the venture investors of Doordash funding one of the various start-ups that caters exactly to this need. When it comes to retail, the consumer buying behaviour in digital marketing has come to be a basic aspect to give consideration to, as it defines an important portion of shopping in all markets.